CSR is integrated into our business and is not just a supplementary part of it. By building sustainable developments, we are creating a nurturing and safe place for individuals, families and communities; we design environments to be conducive to improving social conditions while conserving natural resources and protecting the environment.
Engaging The Community Through Outreach Programmes We are further engaging the community through programmes designed around three pillars: Education Enhancement, Community Engagement and Environmental Conservation.
Launched in 2008, the PINTAR School Adoption Programme is our longest-running CSR programme. This initiative raises the adopted schools’ academic performance and improves the education quality for underserved students. These objectives are achieved through the hands-on implementation of key initiatives and programmes. Since 2008, our collaboration with PINTAR Foundation has directly benefited 25,000 students and teachers all over the country. Together with PINTAR Foundation, we look forward to creating more long-term sustainable impacts on local communities.